Education technology · Admissions
Admissions CRM for colleges and universities
Enquiry to enrolment to alumni, on one record.
The problem
Admissions decisions get made on last year's numbers
Enquiries arrive through a dozen channels, applications sit in one system, offers in another, and the conversion picture is assembled at the end of the cycle. By the time the shortfall is confirmed, the levers that could have fixed it — outreach, follow-up, counselling capacity — have already closed for the year.
What GrayMatter CRM for Education is
Enquiry to enrolment to alumni, on one record.
GrayMatter CRM configured for institutions: enquiries, applications, counsellor follow-up, offer acceptance, and the relationship after enrolment. One CRM, one edition for education, not a second product to learn.
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One record per prospective student
Enquiry, application, offer, enrolment and alumni on the same record instead of five systems that disagree.
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Source and programme conversion
Where applications come from and which ones convert, by programme, against the same point in prior cycles.
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Follow-up that happens
Counselling and follow-up tracked as work with an owner, not as an intention.
We do not buy, sell or scrape student leads, and we do not build systems designed to pressure applicants.
Who it is for
The people in front of it every day.
- Admissions officers and counsellors
- Marketing teams accountable for enquiry quality
- Deans and management watching intake against target
One ecosystem
The intelligence is underneath, not bolted on.
With the Intelligence Platform, application velocity and offer acceptance are read against prior cycles, so an intake shortfall is a forecast in month two rather than a fact in month six.
Alongside it
The rest of Education Technology.
Questions
What people ask about GrayMatter CRM for Education.
Is this different from a normal CRM?
The record and the cycle are different. Admissions runs to a calendar with cohort effects, and the same conversation repeats every year, which is what makes prior-cycle comparison useful.
Can it work with GrayCampus?
Yes. The enrolled student becomes the campus record rather than a re-entry.
All questions, including the ones that might lose us the deal
See it on your own workflow
Tell us what you want GrayMatter CRM for Education to do in your organisation. We put a working version on your workflow, with sample data, at no charge, and you decide with it in front of you.